Most organizations find that
managing a library of
photographs alone is an uphill task. For a large marketing
communications department the problem is compounded by having
to manage large numbers of artworks, video footage, TV commercials,
Radio spots, press coverage, presentations, research reports,
competitor activity… the list goes on. This surfeit
of material is usually produced by various different suppliers.
Issues include safe storage and access to material when needed,
time-to-market of campaigns and getting new material approved
with speed sometimes liaising with offices scattered in different
geographical locations. Affno marcomm material management
streamlines the entire process and can handle material in
various file formats including broadcast quality audio and
video files. |
